The first song ever downloaded from iTunes was "Lose Yourself" by Eminem. The song was downloaded by a customer in the UK on April 28th 2003. Apple had just launched the iTunes Music Store in the US the week before. At the time, the song cost 99 cents and could only be downloaded from a Mac computer. The song was successful, and won an Academy Award and two Grammys. This made iTunes one of the most successful online music stores in the world.